Sustainability
Sustainability means responsible innovation.
We chose our partners by their values, transparency and geographical closeness, because sustainability is also in shipping and the importance of cutting down CO2 emissions in order to protect the environment from increasing pollution.
We are truly convinced that also the small things can better change our world.
Discover our Re3 Project
Supply Chain
The Englishman Mike Berners-Lee, in the book How bad are bananas, calculated that an apple has zero emissions if it is produced in our garden, but generates 150 grams of Co2 if it arrives from the other side of the world.
It would have made no sense to use the materials with the lowest environmental impact available on the market to then produce our garments in Asia, contributing to the production of tons of Co2 due to the movement of our collections.
The production plants we rely are all at a geographical distance of less than 300 km from our headquarter. Sure, they won’t be in the garden, but we get close enough.
Materials
Our men’s trunks are made of 100% polyester recycled from post-consumer waste and plastic debris recovered from the seabed.
In fact, we use SEAQUAL™ polyester. SEAQUAL™ is an initiative to challenge plastic pollution and clean the oceans from marine litter. SEAQUAL™ collaborative model involves NGO’s, fishermen, researchers, scientists, authorities and private stakeholders. SEAQUAL™ revalues post-consumer waste lost in the environment promoting and supporting cleaning initiatives, engaging industries and consumers.
SEAQUAL™ is one of the most certified, earth friendly fibers in the world. It’s high quality recycled polyester yarn made from recycled materials including post consumer plastic bottles and plastic captured from the sea, that’s why it contributes to preserving natural resources and reducing the waste in the planet’s water.
The swim pieces of the women’s line are produced using 65% ECONYL® regenerated thread that comes from nylon waste such as fishing nets and 35% Lycra.
ECONYL® regenerated nylon is a product that is made from waste and it is infinitely recyclable. It’s all part of the ECONYL® brand vision to make the world a better place by pioneering closed loop regeneration processes and delivering sustainable products.
For every 10,000 tons of ECONYL® raw material, it is possible to:
• Save 70,000 barrels of crude oil
• Avoid 57,100 tonnes of CO2 eq. emissions
Using ECONYL® nylon, it is possible to reduce the global warming impact of nylon by up to 80% compared with the material from oil.
For our cotton products we only use organic cotton. Organic cotton is a type of cotton grown from non-genetically modified plants and without the use of synthetic agricultural chemicals such as fertilizers or pesticides. Its production helps to promote and improve biodiversity and biological cycles.
Part of the collection is produced with recycled organic cotton which guarantees compliance with the rules of a closed circuit production.
Whenever it is not possible to use recycled organic cotton, we use GOTS certified organic cotton. The GOTS certification (Global Organic Textile Standard) is a guarantee of excellence as regards the world of fabrics made with organic fibers. This certification defines compliance with top-level environmental criteria for the entire supply chain of textile fibers and at the same time requires compliance with important social criteria.
Logistics
Thanks to the logistic partner we selected, for each ton of Co2 produced by the shipments to end customers of our garments, an equivalent amount of Co2 is reduced through a certified project (Natural Capital Partners) to reduce emissions in businesses in which it is possible to reduce the Co2 emission.
For the shipment of the items purchased on our e-shop, we have equipped with recycled cardboard packaging. So if you have planned to buy a certain number of items on our website, expect to receive them in this beautiful ecological box. Made with a minimum of 90% recycled material and 100% recyclable.
Our shipping bags are biodegradable and compostable and therefore they becomes organic compost following a natural degradation process. They are certified by TUV AUSTRIA according to European regulation EN-13432 for composting.
Estimated time to degrade a traditional shipping-bag: 10-1,000 years (depending on the material with which it is produced)
Estimated time to degrade a SEAY shipping-bag: approx. 3 months (if in contact with water)
Climate Clock
The climate clock shows two numbers.
The first in red, is a timer, counting down how long it will take, at a current rates of emissions, to burn through our “carbon budget” – the amount of Co2 that can still be released into the atmosphere while limiting global warming to 1.5 C°. This is our deadline.
The second number, in green, is tracking the growing % of the world’s energy currently supplied from renewable sources. This is our lifeline.
We need to get our lifeline to 100% before our deadline reaches 0.