Sustainability
Sustainability
They complain,
We sustain.
The pay-off we have adopted strongly expresses our desire to have a positive impact, not just in words. A constant commitment that underlies the reason for our business model: to ensure a reduced impact on the planet and the most virtuous possible impact on the people who inhabit it.
SEAY was founded in 2019 to produce and market sustainable and low environmental impact clothing, since 2020 we have been a Benefit Company.
For our products we only use certified recycled and/or organic materials, a compostable and organic packaging certified by TUV Austria as well as the adoption of the Re3 Model, our engineered circular model to extend the life cycle of used clothing, even from other brands.our circular model designed to extend the life cycle of used clothing already in circulation.
The vision behind our ambitious project does not have as its sole objective the development of an industrial model with reduced environmental impact but foresees the adoption of an attitude that can be an example for companies and players in the textile supply chain, which has always been one of the industrial sectors with the greatest environmental and social impact.
Sustainability
Placing an almost shameless environmental focus at the center of our personal and professional daily life represents the starting point of every decision we make and every SEAY branded product. Without this approach we would be just another clothing brand jostling to find a place in consumers’ closets.
Transparency
In SEAY sustainability and transparency are part of the same paradigm. We like to think that our customers choose us starting from the digital passport available for each SEAY product thanks to which it is possible to discover the expected life cycle, the level of recyclability, the environmental certifications and the made in of each component of the garment itself.
How do we do it?
We have chosen to adopt a “benefit” behavior, a different but possible way of acting.
Not just words and proclamations therefore, but a precise concrete commitment.
Supply chain
The Englishman Mike Berners-Lee, in the book How bad are bananas, calculated that an apple has zero emissions if it is produced in our garden, but generates 150 grams of Co2 if it arrives from the other side of the world.
The production plants we rely on are on most of the cases in Italy. Sure, they won’t be in the garden, but we get close enough.
Logistics
Thanks to our selected logistics partner, some of our CO2 emissions are measured using carbon emission measurement standards.
The calculation methods used for the emissions report are subject to a third-party verification procedure.
Emissions from transport and logistics activities are finally offset by contributing to climate protection projects.
Packaging
For shipping garments to stores and end customers, we have adopted the second option – currently the one with the lowest environmental impact. Why didn’t we choose the first? Because it would have required shipping without any packaging (which didn’t seem like a good idea to us).
The second approach involves using biodegradable and compostable shipping bags that turn into organic compost through a natural degradation process. They are certified by TÜV AUSTRIA in accordance with the European EN-13432 standard for compostability.
Oeko-Tex Standard 100 Certification
Many of our garments are Oeko-Tex standard 100 certified, an independent test and certification system for textile products.
The Oeko-Tex Standard 100 label indicates that the manufacturer of the fabric we use is certified as environmentally friendly both in the processes and in the factories, as well as tested for the absence of harmful substances.
GRS Certification
Global Recycled standard
Our synthetic fiber garments (polyester or polyamide) are produced with the highest quality recycled material.
- 100% Recycled Polyester
made with the highest quality recycled polyester. Lightweight and resistant, the production of recycled PET is estimated to reduce CO2 emissions by 32% compared to normal polyester. Additionally, recycled polyester can help reduce the extraction of crude oil and natural gas from Earth to produce more plastic. As polyester accounts for around 60 percent of world PET production, roughly double what is used in plastic bottles, the development of a non-virgin supply chain for polyester fiber has the potential to have a huge positive impact on reducing the consumptions of global energy and resources. - Recycled Polyamide
The recycled polyamide, instead, is a product obtained from the recycling of nylon, a high-value material with excellent characteristics of resistance, dyeing, softness and versatility. Through recycling and recovery, the scraps are converted into polymers and subsequently into yarns that maintain excellent technical performance characteristics and excellent aesthetic qualities.
GOTS Certification
Global Organic Textile Standard
Our t-shirts, sweatshirts and pants are made of the highest quality organic cotton.
- Organic Cotton
Organic cotton is a type of cotton grown from non-genetically modified plants and without the use of synthetic agricultural chemicals such as fertilizers or pesticides. For the organic cotton are used only natural raw materials and, being 100% pure, it represents an excellent solution for all those who suffer from allergies and dermatitis. Its production helps to promote and improve biodiversity and biological cycles.The organic cotton we use is GOTS certified (Global Organic Textile Standard). This certification defines compliance with top-level environmental criteria for the entire supply chain of textile fibers and at the same time requires compliance with important social criteria.
