JUNE 8 MEANS WORLD OCEANS DAY AND, FOR THIS YEAR, WE TEAMED UP WITH THE SUSTAINABLE MAG FOR THE LAUNCH OF THE IT WON’T BE LIKE THIS FOREVER CAMPAIGN
Unique goal and a great desire to act: this is how the collaboration between Seay and The Sustainable Mag was born on the occasion of the World Oceans Day, which saw the active presence of important leaders in the world of entertainment, sport and entrepreneurship and much more.
5 Instagram talks organized to discuss, reflect, share and raise awareness about one of the “hottest” problems we face, the pollution of the blue lung, our oceans and seas.
We believe in the power of sharing our values, and we have decided to rely on our community made of athletes, musicians, naturalists and entrepreneurs who have decided to invest some of their time to launch the campaign IT WON’T BE LIKE THIS FOREVER.
An awareness campaign whose purpose is to urge people to take action to clean the seas and increase awareness of the problem.
The call to action:
Every time you put your feet in the water, collect 5 rubbish!
If we all do that by the end of the summer we will have collected millions.
Thanks to everyone’s commitment we have been able to collaborate with the Surf Week team during two beach clean-ups (Sardinia and Fuerteventura), we bombed Instagram with our call to action thanks to the selfies taken by our ambassadors, we talked about surfing with Alessandro Dini (pioneer of surfing in Italy), of documentaries with Alessandro Piu (surfer and documentary maker of Back to the roots), of industry and future with Giulio Bonazzi (CEO of Aquafil), of fashion and sustainability with Matteo Ward (Wrad Living) and Petra Loreggian (RDS speaker), of music and Bali together with Mazay (Dj and producer) and of marine environment and environmental awareness with Andrea Spinelli (marine biologist) and Marco Spinelli (video maker and documentary maker).
A heartfelt thanks goes to the national media who gave coverage to our initiative (RDS for the live radio and Vogue for the beautiful article) and to our irreplaceable travel companions of The Sustainable Mag (Francesca Manfredi and Paola Vinci) – here the article – who made unforgettable this World Oceans Day.
P.S. World Oceans Day must not only be celebrated on June 8, but it should be every day. Whenever we are lucky enough to spend a few hours by the sea, let’s collect 5 rubbish! If we all do that by the end of the summer we will have collected millions …. Because if we don’t protect it, our blue lungs «won’t be like this forever».