ON AUGUST 25 SEAY, THE NEW ETHICAL AND CONSCIOUS BEACHWEAR BRAND HEART OF THE SOSEATY COLLECTIVE PROJECT, HAS BEEN THE SOUL OF THE SPARKLING HAWAIIAN PARTY AT THE WAKEBOARD LAKE COMO. SPECIAL GUEST EDUARDO BOLIOLI

Dedicated to water and water sports lovers, the Hawaiian Party has presented SEAY in preview to a target strongly attuned to the style of the brand, which with a collection signed by the international fame artist (and passionate surfer) Eduardo Bolioli, finds in the Hawaiian lifestyle and in its reef a perfect scenario rich of inspirations.

Creative Director and frontman of the project, Eduardo has been present at the event and during an exclusive live show he customized with his art a surfboard made in Italy, made entirely of wood: a 100% sustainable choice, in line with the SEAY concept which uses only certified green materials for its garments (recycled PA and PES, organic cotton) and with its beach clean-up project it is actively involved in the protection of beaches and seas.

For the preview on the target in Italy, Soseaty Collective found the perfect location: a renowned structure specialized in watersports in the splendid scenery of Lake Como. Open to the club members, buyers and the press, SEAY Hawaiian Party saw the participation of professional wakeboarders, who tested the SEAY costumes in action. Afterwards, during the piña colada, tacos and barbecued pineapple cocktail party, the guests challenged each other in a funny limbo competition. The evening ended with live music and a DJ sets on the lake shores: to dance on the water at the rhythm of Hawaii!